Hot Streak Hoedown

California Lottery | February 2012

  • Role:
  • Development

I built this homage to “Dance Dance Revolution” for California Lottery’s Hot Streak Scratcher campaign. You may remember their series of television adverts with an elderly gold miner striking it rich — well here he is dancing to techno with his pet donkey. It was built in Flash (nobody uses that anymore) for the Doubleclick rich media advertising platform… so unfortunately you can’t play it here, but the video shows you how it worked.